719 provides consulting services to companies and private investors. My aim was to develop full identity system applied across variety of assets such as: business cards, stationery, website, interactive report, brochure and signboard. To present the company as friendly, yet efficient and professional I based their visual language on a rigid geometry juxtaposed with a soft logo and a humanist typeface. I’ve also chosen a strong colour scheme and introduced imagery based on architectural detail. The result can be applied across different media without losing coherence or becoming too repetitive.