Mio Gelato

Mio Gelato is a new ice cream parlour located in the southern part of Wrocław. It offers a variety of gelato made in-house, according to a traditional Italian recipe, using only natural, unprocessed ingredients. Our responsibility was to create a modern visual identity that would draw from the Italian tradition without faking its cultural origin. The result is based on a custom hand-written typography inspired by traditional Italian signages and paired with a tile pattern used in the place’s interior design.